storytelling – Wealth on the Move

Narrative Wins: How Personal Stories Shape Financial Decisions w/ Joe Caruso & Shawn Mahoney, PhD | Episode 45

By Wealth on the Move | March 5, 2026

Summary: In this episode of Wealth on the Move, host Will Hoffman engages with Joe Caruso and Dr. Shawn Mahoney, co-authors of the book ‘Narrative Wins!’. They explore the profound impact of personal narratives on financial success and decision-making. The conversation delves into how the stories we tell ourselves shape our behaviors, particularly in the context of money, and emphasizes the importance of understanding and re-contextualizing these narratives to foster better financial outcomes. The discussion also highlights the role of fear and greed in financial decisions and the significance of client relationships in wealth management. In this conversation, the speakers delve into the intricate relationship between trust, personal narratives, and financial decision-making. They explore how trust is built and the impact of scarcity versus abundance mindsets on financial behaviors. The discussion highlights the psychological ties between love and money, the importance of understanding personal narratives, and the role of AI in enhancing financial advisory services. The speakers emphasize the need for self-awareness and the ability to shift narratives to foster better financial outcomes.

Resources:

Takeaways:

The personal narrative is foundational to our identity.
Successful individuals often have healthier narratives than those who struggle.
Curiosity and awareness are crucial in understanding our narratives.
Fear and greed are the two primary emotions influencing financial decisions.
Contextualizing financial fears can lead to better decision-making.
Personal narratives can evolve over time based on experiences.
Client conversations should focus on understanding their narratives.
The stories we tell ourselves can either empower or hinder us.
Awareness of our narratives is the first step to change.
It’s essential to remember that financial management is about people, not just money. Trust is fundamental in relationships and must be earned.
Scarcity mindset can lead to neurotic behaviors and poor financial decisions.
Understanding personal narratives is crucial for self-awareness.
Rationality in financial decisions is often clouded by fear and emotions.
AI can enhance financial advisory but cannot replace human connection.
Generational perspectives shape our views on money and wealth.
Narratives influence how we perceive wealth and success.
Shifting one’s narrative can lead to better financial outcomes.
Identifying disruptive narratives is key to improving financial habits.
Listening and understanding clients’ narratives is essential for advisors.

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Hip Hop x Finance with author Drew Boyer (Episode 13)

By Wealth on the Move | February 13, 2025

Summary: In this episode of Wealth on the Move, host Will Hoffman interviews Drew Boyer, author of ‘Hip Hop X Finance.’ They discuss Drew’s journey from music to finance, the importance of financial education, and how hip-hop culture can influence financial literacy. Drew shares personal financial mistakes and lessons learned, while also addressing cultural misconceptions about hip hop. The conversation emphasizes the need for better financial education for future generations, using relatable stories from the music industry to teach valuable lessons about money management. In this engaging conversation, Drew Boyer and Will Hoffman explore the intersection of finance and hip-hop culture, emphasizing the importance of visual storytelling in financial education. They discuss the significance of estate planning, personal branding, and the entrepreneurial spirit, while also sharing personal anecdotes and insights on networking and growth mindset. The dialogue touches on non-financial life lessons, favorite hip hop influences, and the impact of financial literature, culminating in a discussion about finding purpose and the future of finance in a culturally integrated world.

Resources:

Takeaways:

Drew Boyer’s journey began with music and led to finance.
Financial education is crucial for young people.
Hip hop culture can teach valuable financial lessons.
Many artists face financial mismanagement despite their success.
Personal experiences shape our understanding of finance.
The struggle in business gives purpose and resilience.
Cultural misconceptions about hip hop persist.
Financial literacy is often lacking in education systems.
Drew aims to help others avoid his financial mistakes.
Music connects generations and influences financial perspectives. Visual appeal is crucial in financial education.
Creative storytelling can make finance more relatable.
Wills and estate planning are essential for asset protection.
Entrepreneurship is more accessible than ever.
Networking is key to success in any field.
Non-financial lessons are just as important as financial ones.
Hip hop culture can influence financial literacy.
Reading influential financial literature can provide valuable insights.
Understanding personal purpose can guide career choices.
The future of finance should embrace cultural integration.

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Connect with Drew Boyer:

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